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Unlocking the Key to Understanding Your Sales: How to See Organic and PPC Sales on Amazon

Apr 17

Are you an Amazon seller looking to understand your sales better? If so, you're in the right place! As a seller on Amazon, knowing which of your products are selling and which generate revenue through Pay-Per-Click (PPC) advertising is essential. Knowing these parameters can assist you in making wise selections about your business strategy and increase your profits. This article will explore how to unlock the key to understanding your sales by identifying organic and PPC sales on Amazon. 


Understanding Organic vs. PPC Sales: What You Need to Know for Your Online Business

Organic and PPC sales are two critical types of sales for any business selling on Amazon, and understanding them is crucial for effective Amazon account management.


Organic sales are simply sales that occur without any paid advertising or promotion. This can include word-of-mouth marketing, organic search engine traffic, or anything else that doesn't involve paying for clicks or impressions.


PPC sales, on the other hand, are those that occur as a result of paid advertising. This can include paid search ads, display ads, social media ads, and more. Any time you pay to get your product in front of potential customers, it's considered a PPC sale.


So why is it important to understand the difference between these two types of sales? Well, they can have a significant impact on your bottom line. Paid advertising can be expensive, so it might be time to rethink your strategy if you need to see a good return on investment from your PPC campaigns.


How to Identify Organic and PPC Sales on Amazon

Organic and PPC sales are two of the most critical indicators of success on Amazon. Identifying these sales can unlock the key to understanding your business's overall performance.


Organic sales are purchases made by customers who found your product through Amazon's search engine or other means outside paid advertising. To identify organic sales, look at your sales reports and filter by "Referral Source." If a purchase is marked as "organic," the customer found your product without clicking an ad.


On the other hand, PPC sales are defined as purchases made by customers who clicked on an ad you ran through Amazon's advertising platform. To see how many PPC sales you generate, go to your sales reports again and filter by "Referral Source." This time, however, look for purchases marked as coming from "Sponsored Products" or "Product Display Ads." These are the two types of ads that you can run on Amazon.


By understanding the difference between organic and PPC sales, you can gain valuable insights into your business's overall performance. For example, if you're seeing a lot of organic sales, customers find your product independently and are interested in what you offer. This is a good sign for future growth. On the other hand, mainly seeing PPC sales could mean you need to rely more on paid advertising.


Analyzing the Results to Make Smarter Decisions

Organic sales are the lifeblood of any business, but they can be difficult to track on Amazon. PPC sales, on the other hand, are easy to follow and attribute to specific campaigns. However, understanding which sales are organic and which are PPC-driven is essential for making smart decisions about your Amazon strategy.


In this post, we'll show you how to see organic and PPC sales on Amazon so that you can decide more wisely regarding your business.


To see your organic sales on Amazon, go to the "Reports" section of your Seller Central account and select "Sales Report." You can view your sales by channel (including "Amazon Organic") and date range.


PPC sales will also appear in the Sales Report but will be attributed to specific campaigns. To see which campaign drove a particular sale, click on the report's order number. This will bring up an order detail page with information about the movement that generated the deal.


Understanding which sales are organic and which are PPC-driven is essential for making smart decisions about your Amazon strategy. With this data at your fingertips, you can make more informed choices about where to allocate your resources for maximum impact.


Using Data to Track Your Progress Over Time

Data is critical when it comes to understanding your sales on Amazon. By tracking your progress over time, you can see which marketing strategies are working and which need improvement. This is where an  Amazon PPC agency ( can help. With their expertise in analyzing data and optimizing PPC campaigns, they can help you make informed decisions about your advertising spending and maximize your return on investment. Here's how to do it:


Register for an account on Amazon Seller Central first. Then, go to the Reports tab and select 'Sales History.' From there, you can generate a report that shows your total sales, broken down by organic and PPC sales.


To track your progress over time, export this report into a spreadsheet (like Excel or Google Sheets) and save it. Then, generate a new monthly report and add it to your spreadsheet. This will allow you to see how your sales are growing (or shrinking) over time.


There are a few factors to make when interpreting this data. First, remember that not all PPC sales are equal - some may be from low-quality traffic that doesn't convert well, while others may be from high-quality traffic that converts very well. So don't just look at the absolute numbers - also look at the quality of the traffic.


Secondly, remember seasonality. Many products experience fluctuating sales throughout the year, so it's essential to consider that when looking at your data. For example, if you sell Christmas decorations, you'll likely see a spike in sales in December, followed by a lull in January.


Best Practices for Optimizing Your Amazon Ads

You can do a few key things to optimize your Amazon Ads for maximum effectiveness:


  • Ensure your ad copy is clear and concise and accurately reflects the products or services you're promoting.
  • Target your ads to the right audience using relevant and negative keywords.
  • Track your campaign regularly to see what's working and what isn't, and adjust accordingly.


By following these best practices, you'll be well on your way to maximizing your Amazon Ads campaign results.


Track Spending and Analyze Performance

As an Amazon seller, monitoring your spending and analyzing your performance is essential. This will help you make informed decisions about your selling strategies and ensure you achieve your desired results.


There are a few different ways to track your spending and performance on Amazon. One way is to use the "Reports" feature in your Seller Central account. Here, you can generate reports that show your sales data over time, as well as your advertising costs. You can also use third-party tools like Jungle Scout to track your sales and performance data.


Another way to track your spending and performance is to review your Seller Central account transactions. You can accomplish this by visiting the "Orders" tab and selecting "Transaction History." Here, you will see a list of all the orders placed on your account and the total amount spent on each order.


Reviewing your spending and performance data will help you make informed decisions about your selling strategy. It will also allow you to see if there are any areas where you can improve your results. By doing this, you can ensure you are making the most of your Amazon selling business.



Understanding your sales is one of the most important aspects of running a successful business. With the help of Amazon, understanding organic and PPC sales can be a breeze. Utilizing tools like Seller Central, FBA Insights, and Sponsored Ads Analytics makes tracking data related to organic and PPC sales on Amazon easier. Armed with this knowledge, you will have an invaluable tool for making decisions about product placement to increase overall visibility and maximize profits on Amazon.